Thursday, 23 October 2014

research questionnaire results

Questionnaire Results:
1.      65% of the college students we surveyed were female and 35% were male. Unfortunately the percentage is not 50/50 however that does not mean I cannot make my magazine appeal to males.
2.      95% of the students surveyed told us that they do not read the current college magazine. This tells me there is a big market for my college magazine, it also tells me that the current magazine does not target their audience well and that the product at the moment doesn’t work well.
3.      The college students we surveyed would prefer BLUE, BLACK and WHITE as the main colours on the magazine however if a forth colour is needed then it should be GREEN, YELLOW or RED.
4.      85% of the college students surveyed said they would pay either nothing or 50p therefore we can’t put the price higher than 50p.
5.      70% of the college students surveyed said they would like the magazine to be published either monthly or every half term meaning monthly 10 issues would be produced but for half termly only 6 issues would be produced.
6.      50% of the college students surveyed said they would like the magazines house style to be informal however 40% said they would like it mixed therefore my college magazine house style will be mixed but mainly informal to address both percentages .
7.      40% of the students surveyed said they would like a student on the front cover of the magazine however 30% said they would like nature and the other 30% said they would like a celebrity therefore from this information I can conclude that for every issue I should change the image presented on the front cover to address all the students.
8.      100% of the college students surveyed said they would like a jobs page in the college magazine informing them on upcoming job placement.
9.       
10.  The college students surveyed said the front cover of the magazine should include MUSIC COLLEGE TRIPS and FREE GIFTS however either SPORT TV/FILM or FASHION should also be present on the front cover of the college magazine.

No comments:

Post a Comment